Welcome Sequence Template Pack | 5 Emails, 7 Days
Welcome Sequence Template Pack | 5 Emails, 7 Days
Template Pack · Email Marketing
Turn subscribers into buyers in seven days.
Five ready to customise email templates for your welcome flow. Build trust, introduce your brand, and convert the people who just joined your list.
Your welcome flow is the highest performing email automation you will ever set up, and most businesses either don't have one, or have one that was thrown together in an afternoon and never looked at again.
The Welcome Sequence Template Pack gives you five fully written, strategically structured emails covering the entire first week of a subscriber's journey. Each one has a specific job, a specific tone, and specific guidance on how to customise it and why it works.
Fill in the highlighted placeholders with your brand details, upload to your platform, and your welcome flow is live. Done properly, from day one.
What's inside.
-
The Welcome Email
Sends immediatelyDelivers your lead magnet, makes a warm first impression, and sets expectations for what's coming. The one email almost everyone opens, so it has to earn the next four.
-
Your Brand Story
Day 2Builds connection through your founder story: why you started, what you believe, and what makes your brand different from the three others they're also subscribed to.
-
Social Proof & Results
Day 4Builds credibility through real customer testimonials and results. This is the email that quietly removes doubt before you ever ask for the sale.
-
Value & Education
Day 6Demonstrates expertise by giving genuinely useful advice related to your product or industry. The email that turns a brand into an authority.
-
The Soft Sell
Day 7Converts, gently and confidently, without pressure. Includes guidance on when and how to add a welcome discount for maximum impact, and when not to.
What every template includes.
- Subject line, written to be opened rather than to sound clever.
- Preview text, the second half of the subject line that most people forget to write.
- Full email body, with editable placeholders highlighted so you know exactly what to change.
- Specific tips for that email: what to do, what to avoid, and why it works the way it does.
How it works.
Open the file in your browser. Nothing to install, no account needed.
Replace the highlighted placeholders with your brand details.
Paste into your email platform, set the delays, switch it live.
Klaviyo, Mailchimp, Flodesk, ActiveCampaign, or any email platform you already use.
Interactive HTML file. Read and customise in the browser, print to PDF, or copy straight into your platform.
This is for you if…
- You have subscribers but no welcome flow, so they join your list and then hear nothing.
- You set one up quickly at some point and know it could be doing considerably more.
- You're just getting started with email and would rather build it properly than fix it later.
- You're spending on ads to grow your list and want that list to actually convert.
Why this one first. Of all the automations you could build, the welcome flow reaches people at their single warmest moment: they've just chosen to hear from you. If you only ever set up one sequence, this is the one.
Who's behind it.
I'm Kate. I run Meta Ads, Google Ads, Klaviyo and SEO for small UK Shopify brands. One person, on your account, charged by the hour. No agency layers, no retainers, no monthly report full of vanity metrics.
These are the sequences I build on live client accounts, where paid traffic and email work together: the ads fill the list, the flow converts the traffic you've already paid to acquire. Across four client accounts that's currently £121k in revenue generated and £9.85 returned for every £1 spent.
Want the whole flow built for you?
Book a free discovery call. I'll look at what you've got in Klaviyo and tell you honestly what's worth building first.
See Klaviyo services