Real accounts. Real numbers.

The proof is in the performance.

These aren't projections or promises. Every figure below is pulled straight from Meta Ads Manager across four real accounts I manage, all from 2026.

29.3x
Best ROAS achieved
£625k
Revenue generated
£7.19
Returned per £1 spent
3,935
Purchases driven
See the full results
Every account beat the 3x industry benchmark
Client 01 · Meta Ads

Premium gifting brand.
£15k spent. £92k returned.

A UK Shopify brand selling premium gifts. I built campaigns around each new collection, leaned into video creative, and moved proven ads into a separate scaling ad set so budget only went where it was already working. Over 1,200 purchases and counting.

6.24x
Account ROAS
1,233
Purchases
£92k
Revenue
E-commerceGiftingShopifyMeta Ads
11.8x
ROAS
£1,086 spent. £12,763 back.
Video creative, 160 purchases
£12,763
Revenue
Top ad
▼
Ad spend
£1,086
total invested
Revenue
£12,763
tracked purchases
ROAS
11.8x
return on ad spend
Purchases
160
conversions driven
ROAS vs 3x benchmark
11.8x
The best returning ad in the account at scale. 160 purchases at £6.79 each.
9.6x
ROAS
184 purchases. The most orders from any ad.
Video creative, scaling ad set, £1,168 spent
£11,181
Revenue
▼
Ad spend
£1,168
total invested
Revenue
£11,181
tracked purchases
ROAS
9.6x
return on ad spend
Purchases
184
conversions driven
ROAS vs 3x benchmark
9.6x
Moved into the scaling ad set once it was proven, and it became the volume driver: 184 orders at £6.35 each.
7.6x
ROAS
Customer style content that sells.
UGC video, 97 purchases
£7,297
Revenue
▼
Ad spend
£965
total invested
Revenue
£7,297
tracked purchases
ROAS
7.6x
return on ad spend
Purchases
97
conversions driven
ROAS vs 3x benchmark
7.6x
User generated style video, £965 in and £7,297 back. Real looking content keeps working long after polished creative fatigues.
Client 02 · Meta Ads

Premium home and lifestyle brand.
£46k spent. £366k returned.

A UK Shopify store with a higher ticket product range. I rebuilt the account around one scaling campaign, kept testing new creative every month, and moved budget into whatever was proving itself. The result is an account returning almost £8 for every £1 spent.

7.97x
Account ROAS
1,189
Purchases
£366k
Revenue
E-commerceHome and lifestyleShopifyMeta Ads
29.3x
ROAS
One video. £677 spent. £19,832 back.
Video creative, scaling campaign, 22 purchases
£19,832
Revenue
Best ROAS
▼
Ad spend
£677
total invested
Revenue
£19,832
tracked purchases
ROAS
29.3x
return on ad spend
Purchases
22
conversions driven
ROAS vs 3x benchmark
29.3x
A winning video moved into the scaling campaign once it had proved itself. Every £1 spent returned £29.30, the best return across all four accounts.
14.0x
ROAS
The highest revenue ad in the account.
Single ad, 79 purchases, £3,206 spent
£44,777
Revenue
▼
Ad spend
£3,206
total invested
Revenue
£44,777
tracked purchases
ROAS
14.0x
return on ad spend
Purchases
79
conversions driven
ROAS vs 3x benchmark
14.0x
£44,777 from one ad. On higher ticket products, a strong ad doesn't need huge volume to deliver serious revenue.
12.3x
ROAS
115 purchases. The hardest working ad in the account.
Highest purchase volume, £3,437 spent
£42,148
Revenue
▼
Ad spend
£3,437
total invested
Revenue
£42,148
tracked purchases
ROAS
12.3x
return on ad spend
Purchases
115
conversions driven
ROAS vs 3x benchmark
12.3x
Joint highest purchase count in the account, at a cost per purchase of £29.88, while still returning over 12x.
Client 03 · Meta Ads

Independent e-commerce brand.
£7k spent. £51k returned.

A smaller online brand that needed a simple, reliable setup. I kept the structure lean: one always on prospecting ad set, an evergreen ad set, and a seasonal ad set launched ahead of peak. Every ad set is returning close to 7x.

6.88x
Account ROAS
514
Purchases
£51k
Revenue
E-commerceGiftingShopifyMeta Ads
6.9x
ROAS
308 purchases from one ad set.
Always on prospecting, £4,424 spent
£30,537
Revenue
Top ad set
▼
Ad spend
£4,424
total invested
Revenue
£30,537
tracked purchases
ROAS
6.9x
return on ad spend
Purchases
308
conversions driven
ROAS vs 3x benchmark
6.9x
The backbone of the account. £30,537 back at £14.36 per purchase.
6.9x
ROAS
Evergreen ads that just keep selling.
Evergreen ad set, 110 purchases
£10,750
Revenue
▼
Ad spend
£1,555
total invested
Revenue
£10,750
tracked purchases
ROAS
6.9x
return on ad spend
Purchases
110
conversions driven
ROAS vs 3x benchmark
6.9x
A newer ad set that is already at £10,750 from £1,555.
6.8x
ROAS
Peak season, started early.
Seasonal ad set, 96 purchases in its first month
£9,695
Revenue
▼
Ad spend
£1,426
total invested
Revenue
£9,695
tracked purchases
ROAS
6.8x
return on ad spend
Purchases
96
conversions driven
ROAS vs 3x benchmark
6.8x
Launched ahead of the busy season rather than in the middle of it. 96 purchases and £9,695 back in the first month.
Client 04 · Meta Ads

Independent lifestyle brand.
£19k spent. £116k returned.

A brand with a big seasonal peak. I split the account into an evergreen campaign and a dedicated seasonal campaign that launched months ahead of the rush, so the busiest period was already warmed up before most brands started spending.

6.14x
Account ROAS
999
Purchases
£116k
Revenue
E-commerceLifestyleShopifyMeta Ads
9.2x
ROAS
184 purchases from a single ad.
Seasonal campaign, highest revenue and volume, £2,694 spent
£24,704
Revenue
Top ad
▼
Ad spend
£2,694
total invested
Revenue
£24,704
tracked purchases
ROAS
9.2x
return on ad spend
Purchases
184
conversions driven
ROAS vs 3x benchmark
9.2x
The biggest ad in the account by both revenue and orders: £24,704 back from £2,694, at under £15 per purchase.
10.0x
ROAS
An early launch that paid off.
Still image, seasonal launch, 133 purchases
£14,348
Revenue
▼
Ad spend
£1,435
total invested
Revenue
£14,348
tracked purchases
ROAS
10.0x
return on ad spend
Purchases
133
conversions driven
ROAS vs 3x benchmark
10.0x
Launching the seasonal range early paid off. 133 orders at a 10x return, months before the usual rush.
11.1x
ROAS
£480 spent. £5,314 returned.
Best ROAS in the account, small spend
£5,314
Revenue
▼
Ad spend
£480
total invested
Revenue
£5,314
tracked purchases
ROAS
11.1x
return on ad spend
Purchases
39
conversions driven
ROAS vs 3x benchmark
11.1x
Proof you don't need a big budget. A focused ad that returned £11.07 for every £1.
✦ Got Questions? ✦

Drop me a line and I'll be happy to help.

Email kate@adinception.co.uk