Real results. Real numbers.

What happens when your
ads are run properly.

Real figures from real client accounts, pulled directly from Meta Ads Manager. No estimates, no projections, just results.

All figures taken directly from Meta Ads Manager. Client details withheld by mutual agreement.
34.6x
Best ROAS achieved across all clients
£121.3k
Total revenue generated across all clients
£12.3k
Total ad spend across all clients
747
Total purchases driven across all clients
Client 01

UK home interiors brand.
£4,926 spent. £75,602 returned.

A premium e-commerce store in the home and interiors space. Campaigns were running but ROAS was inconsistent and budget was not going to the right places. Kate restructured the account, identified the winning creative, and scaled what was working. Every active ad beat the 3x ROAS benchmark, with the top performer hitting 34.6x. Click any result below to see the full breakdown.

E-commerceHome and interiorsShopifyMeta AdsUK market
34.6x
ROAS
One video. £505 spent. £17,502 back.
Lifestyle video format, cold prospecting, 18 purchases
£17,502
Revenue
Best ROAS
▼
Ad spend
£505
total invested
Revenue
£17,502
tracked purchases
ROAS
34.6x
return on ad spend
Purchases
18
conversions driven
ROAS vs 3x benchmark
34.6x
£505 in. £17,502 out. A lifestyle video creative built to stop the scroll, targeted at a cold audience, and structured to let Meta find the right buyers. Every £1 spent returned £34.60 in revenue, making this the best performing ad across all four client accounts.
19.3x
ROAS
The single highest revenue ad in the account.
Aesthetic-led creative, 71 purchases, £1,748 spent
£33,697
Revenue
▼
Ad spend
£1,748
total invested
Revenue
£33,697
tracked purchases
ROAS
19.3x
return on ad spend
Purchases
71
conversions driven
ROAS vs 3x benchmark
19.3x
The highest revenue generator in the account, at £33,697 from £1,748 spent. An aesthetic-led creative approach that resonated at scale. 71 purchases at a cost per purchase of £24.62, well within target and consistently profitable month on month.
9.1x
ROAS
92 purchases. The hardest working ad in the account.
Product video format, highest purchase volume, £2,395 spent
£21,705
Revenue
▼
Ad spend
£2,395
total invested
Revenue
£21,705
tracked purchases
ROAS
9.1x
return on ad spend
Purchases
92
conversions driven
ROAS vs 3x benchmark
9.1x
The workhorse of the account, 92 purchases driven. A product video format that delivered consistently at scale. Strong volume, reliable ROAS, and the highest purchase count across all active ads, generating £21,705 from £2,395 spent.
9.4x
ROAS
£277 spent. £2,597 returned. Proof budget size does not matter.
Product-specific creative, 12 purchases, small spend
£2,597
Revenue
▼
Ad spend
£277
total invested
Revenue
£2,597
tracked purchases
ROAS
9.4x
return on ad spend
Purchases
12
conversions driven
ROAS vs 3x benchmark
9.4x
Strong returns on a small spend. A product-specific creative targeting a focused audience, proving you do not need a large budget to generate meaningful revenue when the targeting and creative are right. £277 in, £2,597 back.
4.9x
ROAS
Even the lowest performer beat the industry benchmark.
Image creative, 10 purchases, £472 spent
£2,299
Revenue
▼
Ad spend
£472
total invested
Revenue
£2,299
tracked purchases
ROAS
4.9x
return on ad spend
Purchases
10
conversions driven
ROAS vs 3x benchmark
4.9x
The lowest performing active ad in the account, and it still returned 4.9x on every pound spent, comfortably above the 3x industry benchmark. That is the standard Ad Inception holds every campaign to. Not just running, but consistently profitable.
Client 02

UK gifting and direct-to-consumer brand.
£3,562 spent. £21,624 returned.

A premium gifting brand selling directly to consumers online. Kate ran a mix of voiceover video, lifestyle creative, and still image formats across prospecting and retargeting campaigns. The account generated a blended 6.1x ROAS with 288 purchases driven across the period. The top two ads alone accounted for over £13,000 in revenue. Click any result below to see the full breakdown.

E-commerceGiftingDirect to consumerMeta AdsUK marketVideo and image creative
13.4x
ROAS
26 purchases. £105 spent. The most efficient ad in the account.
Voiceover video format, 26 purchases, low spend
£1,407
Revenue
Best ROAS
▼
Ad spend
£105
total invested
Revenue
£1,407
tracked purchases
ROAS
13.4x
return on ad spend
Purchases
26
conversions driven
ROAS vs 3x benchmark
13.4x
The most efficient ad in the account. A voiceover video format generating 26 purchases from just £105 of spend, returning 13.4x on every pound invested. Proof that the right creative on a modest budget can significantly outperform bigger spends on the wrong format.
12.1x
ROAS
149 purchases. The single biggest revenue driver in the account.
Voiceover video format, highest volume, £999 spent
£12,055
Revenue
Highest revenue
▼
Ad spend
£999
total invested
Revenue
£12,055
tracked purchases
ROAS
12.1x
return on ad spend
Purchases
149
conversions driven
ROAS vs 3x benchmark
12.1x
£999 in. £12,055 out. The account's workhorse, driving 149 purchases and generating over half the total revenue for the period. Scaled confidently once performance was proven, maintaining a 12.1x ROAS even at higher spend levels.
6.6x
ROAS
Still image. 23 purchases. More than double the benchmark.
Product still image format, 23 purchases, £308 spent
£2,040
Revenue
▼
Ad spend
£308
total invested
Revenue
£2,040
tracked purchases
ROAS
6.6x
return on ad spend
Purchases
23
conversions driven
ROAS vs 3x benchmark
6.6x
Proof that still images can still compete. A high-quality product image generating 23 purchases at a 6.6x ROAS, more than double the 3x benchmark. A clean, product-led format that let the product do the selling.
4.6x
ROAS
16 purchases from a single voiceover ad. Consistently profitable.
Voiceover video creative, 16 purchases, £185 spent
£852
Revenue
▼
Ad spend
£185
total invested
Revenue
£852
tracked purchases
ROAS
4.6x
return on ad spend
Purchases
16
conversions driven
ROAS vs 3x benchmark
4.6x
A reliable, consistently profitable ad. A voiceover video format delivering 16 purchases from £185 spent, returning 4.6x on every pound invested. Strong evidence that the voiceover format worked consistently across different creative executions in this account.
Client 03

UK home décor and lifestyle brand.
£2,111 spent. £9,529 returned.

A premium home décor brand selling statement pieces and seasonal collections. Kate ran a mix of UGC, video reels, and still image ads across prospecting and retargeting campaigns. The account generated a blended 4.5x ROAS with 120 purchases driven across the period, with the standout performer returning 15x. Click any result below to see the full breakdown.

E-commerceHome décorSeasonal collectionsMeta AdsUK marketUGC and video creative
15x
ROAS
£4 spent. £61 back. Testing small before scaling big.
Video format, 1 purchase, minimal test spend
£61
Revenue
Best ROAS
▼
Ad spend
£4
total invested
Revenue
£61
tracked purchases
ROAS
15x
return on ad spend
Purchases
1
conversions driven
ROAS vs 3x benchmark
15x
A 15x return from just £4 of spend. A creative concept tested at minimal budget before scaling, showing exactly why testing small first is always the right approach. A strong signal worth taking further, and exactly the kind of early win a properly monitored account catches before the spend goes in.
11.3x
ROAS
A brand reel that delivered 11x. Lifestyle content converts.
Brand lifestyle reel, 5 purchases, £52 spent
£587
Revenue
▼
Ad spend
£52
total invested
Revenue
£587
tracked purchases
ROAS
11.3x
return on ad spend
Purchases
5
conversions driven
ROAS vs 3x benchmark
11.3x
£52 in. £587 out. A seasonal lifestyle reel capturing the brand's aesthetic and converting beautifully. 11.3x ROAS from a modest spend, showing that brand-led video content performs when the creative feels native and the audience is right.
8.8x
ROAS
Getting ahead of peak season. 16 purchases, nearly 9x return.
Seasonal pre-order campaign, 16 purchases, £119 spent
£1,051
Revenue
▼
Ad spend
£119
total invested
Revenue
£1,051
tracked purchases
ROAS
8.8x
return on ad spend
Purchases
16
conversions driven
ROAS vs 3x benchmark
8.8x
Timing the campaign correctly pays off. A pre-order campaign launched ahead of peak demand, generating 16 purchases and an 8.8x ROAS by targeting the right audience at the right moment. Revenue captured early rather than fighting for attention when competition is highest.
5.2x
ROAS
30 purchases. The account's highest volume driver.
Seasonal launch campaign, 30 purchases, £487 spent
£2,556
Revenue
▼
Ad spend
£487
total invested
Revenue
£2,556
tracked purchases
ROAS
5.2x
return on ad spend
Purchases
30
conversions driven
ROAS vs 3x benchmark
5.2x
The highest volume campaign in the account. 30 purchases and £2,556 in revenue from £487 of spend. A 5.2x ROAS maintained at meaningful scale, proving the campaign structure and targeting held up as budget increased.
Client 04

UK lifestyle and homeware brand.
£1,731 spent. £14,549 returned.

A UK lifestyle brand with a warm, authentic feel selling premium homeware and gifts. Kate ran a mix of image and reel formats across a range of product-led and lifestyle creatives. The account generated a blended 8.4x ROAS with 136 purchases driven across the period. Click any result below to see the full breakdown.

E-commerceLifestyle and homewareGiftingMeta AdsUK marketImage and reel creative
32.8x
ROAS
£4.82 spent. 32.8x returned. A creative signal worth scaling.
Lifestyle creative format, 1 purchase, minimal test spend
£158
Revenue
Best ROAS
▼
Ad spend
£4.82
total invested
Revenue
£158
tracked purchases
ROAS
32.8x
return on ad spend
Purchases
1
conversions driven
ROAS vs 3x benchmark
32.8x
A 32.8x return from £4.82 of spend. A lifestyle creative concept tested at minimal budget and returning the highest ROAS across all four client accounts. This is exactly why small-scale testing matters — catching a winning creative early means scaling it before the competition does.
10.2x
ROAS
7 purchases. 10x return. A product ad that just worked.
Product image creative, 7 purchases, £71 spent
£726
Revenue
▼
Ad spend
£71
total invested
Revenue
£726
tracked purchases
ROAS
10.2x
return on ad spend
Purchases
7
conversions driven
ROAS vs 3x benchmark
10.2x
£71 in. £726 back. A product-led creative that resonated strongly with the target audience. 7 purchases at a 10.2x ROAS, consistently profitable and clear evidence that the right product shown the right way converts without needing a large budget behind it.
9.8x
ROAS
80 purchases. The account's biggest volume winner by far.
Image ad, highest purchase volume, £890 spent
£8,735
Revenue
Highest revenue
▼
Ad spend
£890
total invested
Revenue
£8,735
tracked purchases
ROAS
9.8x
return on ad spend
Purchases
80
conversions driven
ROAS vs 3x benchmark
9.8x
The account's powerhouse. A single image ad driving 80 purchases and £8,735 in revenue from £890 of spend. A 9.8x ROAS maintained at the highest spend level in the account, proving creative and targeting held up as budget scaled. More than half the total account revenue from one ad.
7.8x
ROAS
19 purchases from a lifestyle reel. Authentic content sells.
Lifestyle video reel, 19 purchases, £209 spent
£1,639
Revenue
▼
Ad spend
£209
total invested
Revenue
£1,639
tracked purchases
ROAS
7.8x
return on ad spend
Purchases
19
conversions driven
ROAS vs 3x benchmark
7.8x
19 purchases, 7.8x ROAS from a lifestyle reel. An authentic video creative that felt native to the feed and captured the brand's warmth, generating £1,639 from £209 of spend. Proof that brand storytelling drives real sales when it connects with the right audience.
What this tells us

Numbers are great.
Context is everything.

These are not cherry-picked outliers. This is what properly structured, consistently optimised Meta Ads accounts look like across four different UK businesses.

Every client beat the 3x benchmark

A 3x ROAS is the widely accepted minimum for profitable Meta Ads. Every client account achieved a blended ROAS above that, ranging from 4.5x to 15.3x. That is what a well-structured account looks like.

£12.3k spent.
£121.3k returned.

Across all four clients, every £1 of ad spend returned an average of £9.85 in tracked revenue. The result of structured campaigns, tested creative, and consistent optimisation across every account.

Small budgets can outperform big ones

Several of the highest ROAS ads in these accounts spent under £10. Testing small before scaling is not a limitation, it is a strategy. Catching the right creative early means every pound of scale spend is going in the right direction.

Pausing bad ads protects your budget

Across all four accounts, underperforming ads were identified and paused quickly. Budget freed from what wasn't working was reallocated to what was. Every pound saved on the wrong ad is a pound available for the right one.

All figures shown are taken directly from Meta Ads Manager and represent actual campaign performance. ROAS figures are based on Meta's 7-day click, 1-day view attribution model. Results vary by industry, product, audience, creative, and market conditions. Past performance does not guarantee future results. All client details are withheld by mutual agreement. Individual business results will differ.

Your turn

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for your store?

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Email kate@adinception.co.uk