Free Meta Ads Audit Checklist for Shopify
Free Meta Ads Audit Checklist for Shopify
Free Download · Meta Ads
Find the wasted spend in your Meta Ads.
Are your Meta Ads eating your budget without delivering the results you need? Thirty checks across ten areas of your account, so you know exactly what to fix first.
Most underperforming ad accounts aren't broken in some mysterious way. They're leaking in three or four ordinary, findable places: tracking that stopped firing, audiences competing against each other, creative that tired out weeks ago, a landing page that doesn't match the ad that sent people to it.
This is the same audit I run on every new client account before I touch a single campaign. Thirty checks, ten areas, each one rated High, Medium or Low priority so you know where to spend your energy rather than trying to fix everything at once.
What's covered.
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Campaign structure & budget allocation
Whether your account is set up to learn quickly, or fragmenting its data across too many ad sets.
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Pixel & conversion tracking
The single most common cause of "my ads stopped working", and the easiest one to miss.
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Audience targeting & overlap
Whether you're bidding against yourself, and how much of your budget it's quietly costing.
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Ad creative performance & fatigue
How to spot fatigue in the numbers before your ROAS drops, not three weeks after.
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Ad copy & messaging
Whether your hook is doing the work, and where the message breaks between ad and product.
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Retargeting strategy & funnel gaps
The people who nearly bought, and the stages where you're not speaking to them at all.
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Budget & bidding
Whether your spend is set at a level that lets campaigns actually exit the learning phase.
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Landing page alignment
The gap between what you promised in the ad and what people land on. Usually the biggest leak.
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Reporting & analysis
The metrics worth judging on, and the ones that look impressive while telling you nothing.
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Quick wins to implement today
The short list you can action this afternoon without rebuilding anything.
How it works.
Download it and open your Ads Manager alongside it.
Work through all thirty checks. Around half an hour.
Fix the High priority items first. Come back to the rest.
This is for you if…
- You're running Meta Ads but your ROAS isn't where it needs to be, and you're not sure why.
- You're about to launch your first campaign and want to start it properly rather than fix it later.
- You've inherited an account from someone else and want to know whether it's set up correctly.
- You're spending money every day and would rather understand where it's going.
No fluff. No jargon. Thirty practical checks that every e-commerce store should be running through regularly, written in plain English by someone who runs these accounts every day rather than someone writing about them.
Who's behind it.
I'm Kate. I run Meta Ads, Google Ads, Klaviyo and SEO for small UK Shopify brands. One person, on your account, charged by the hour. No agency layers, no retainers, no paying for a monthly report full of vanity metrics.
Across four live client accounts that's currently a best ROAS of 34.6x, £121k in revenue generated and £9.85 returned for every £1 spent, with every client beating the 3x industry benchmark. This checklist is the first thing I do on every one of them.
Worked through it and want a second opinion?
Book a free discovery call. I'll look at your account with you and tell you honestly what's worth fixing. If the answer is "not much", I'll tell you that too.
Book a discovery call