Hi, I'm Kate. I've been on your side of this.
I know exactly what it feels like to pour money into ads and watch them go nowhere. To stare at a dashboard full of numbers that don't mean anything. To wonder whether "marketing" is just a polite word for setting cash on fire.
I started Ad Inception because I got tired of watching good businesses lose to bad advertising. Not because their products weren't good enough, but because nobody was running their ads properly.
Been there. Done it. Got the t-shirt.
Before Ad Inception, I spent ten years running my own e-commerce business. I know this world from the ground up, not from a textbook or a training course, but from actually building a store, growing the revenue, and living every high and low that comes with it.
And like most small business owners, I hired the agencies. Plenty of them. Some were fine, most treated me like a small fish in a big pond, and almost none of them understood what it actually feels like to spend your own money on ads and pray they work. I got tired of paying big-agency fees for results that didn't reflect them.
So I did something about it. I trained properly in ads management and started running my own campaigns, the way I'd always wished someone had run them for me. As my revenue grew, friends started asking me to help with theirs. One recommendation led to another, and before long I had a portfolio of small businesses I was genuinely proud to work with.
Here's what sets me apart: I understand cash flow. I know how quickly ad costs can spiral, how a "small test" can quietly eat a month's profit, and how much pressure a small business is under to make every pound count. I've been in that seat. I've had those sleepless nights.
That's why I specialise in helping small businesses, not big corporates with millions to burn. You don't need a bloated agency and a budget to match. You need someone who's actually done it, who gets your world, and who treats your money like it's their own. Because I know exactly what it's worth.
No fluff. Just honest work.
Honesty first
If ads aren't right for you yet, I'll tell you. If something isn't working, you'll hear it from me before you spot it yourself. No spin, no vanity metrics, no hiding.
Your budget, treated like mine
Every pound has to earn its place. I don't waste spend testing things I already know won't work, and I don't scale anything until the numbers say it's ready.
Real support, real people
You deal with me directly, not a rotating account team. Flexible help that fits how you want to work: learn it, do it together, or hand it over entirely.
If you're ready, so am I.
Whether you know exactly what you need or you're not sure where to start, book a free discovery call. No pressure, no obligation, just an honest chat about your business and what's possible.
Book a free discovery call