Welcome Sequence Template Pack | 5 Emails, 7 Days

5 ready-to-customise email templates for your welcome flow. Build trust, introduce your brand, and turn subscribers into buyers in 7 days. £35.

Full description

Your welcome flow is the highest-performing email automation you'll ever set up — and most businesses either don't have one, or have one that was thrown together in an afternoon and forgotten about.

The Welcome Sequence Template Pack gives you five fully written, strategically structured email templates covering your entire first-week subscriber journey. Each one has a specific job, a specific tone, and specific guidance from Kate on how to customise it and why it works.

Fill in the highlighted placeholders with your brand details, upload to Klaviyo, Mailchimp, or your platform of choice, and your welcome flow is live — done properly, from day one.

What's inside:

Email 1 - The Welcome Email (sends immediately): Delivers your lead magnet, makes a warm first impression, and sets expectations for what's coming.

Email 2 - Your Brand Story (Day 2): Builds connection through your founder story, why you started, what you believe, and what makes your brand different.

Email 3 - Social Proof and Results (Day 4): Builds credibility through real customer testimonials and results, the email that removes doubt.

Email 4 - Value and Education (Day 6): Demonstrates expertise by giving genuine, useful advice related to your product or industry. The email that builds authority.

Email 5 - The Soft Sell (Day 7): Converts - gently and confidently, without pressure. Includes guidance on when and how to add a welcome discount for maximum impact.

Every template includes subject line, preview text, full email body with editable placeholders, and Kate's specific tips for that email - what to do, what to avoid, and why.

This template pack is for you if: You have subscribers but no welcome flow. You set one up quickly and know it could be doing more. Or you're just getting started with email and want to build it right from day one.

Works with: Klaviyo, Mailchimp, Flodesk, ActiveCampaign, or any email platform.

Format: Interactive HTML file - read and customise in the browser, print to PDF, or copy and paste into your email platform.