Get in front of buyers already searching for you.
Google Ads puts your store in front of people at the exact moment they're looking for what you sell. No interrupting, no guessing, just high-intent buyers ready to act.
But a badly built account burns budget fast. Wasted spend on the wrong searches, poor tracking, and campaigns left on autopilot are the norm. Kate builds and manages Google Ads accounts that actually turn clicks into customers.
Reach people at the exact moment of buying intent.
Built on the right foundations.
Most underperforming accounts fail before a single ad runs, broken tracking, no conversion data, and a messy structure. Kate gets the fundamentals right first, so every pound you spend is measurable and working toward real sales.
Conversion tracking & analytics
Accurate tracking set up from the ground up, purchases, leads, and key actions, so you always know exactly what your budget is producing. No guessing, no vanity metrics.
Account structure & strategy
A clean, logical account built around your products and goals, structured so budget flows to what works and campaigns are easy to scale as you grow.
Merchant Center & feed setup
For e-commerce, your product feed is the engine of Shopping and Performance Max. Kate gets it connected, approved, and optimised so your products show up correctly.
Keyword & audience research
Deep research into what your buyers are actually searching for, and who they are, so campaigns target genuine demand rather than wasted, irrelevant clicks.
The right campaigns for your goals.
No two stores are the same. Kate builds the mix of campaign types that fits your products, margins, and ambitions, each one crafted to reach buyers at a different stage.
Search Campaigns
Show up when someone searches for exactly what you sell. Tightly targeted keywords and compelling ad copy that capture high-intent buyers ready to convert.
Shopping Campaigns
Put your products, with images and prices, right at the top of search results. The workhorse of e-commerce Google Ads, driving qualified traffic straight to your listings.
Performance Max
Google's AI-driven campaigns that reach buyers across Search, Shopping, YouTube, and more, guided by the right structure, feed, and creative so the automation works in your favour.
Remarketing & Display
Bring back the visitors who browsed but didn't buy. Strategic remarketing keeps your brand in front of warm audiences and recovers sales that would otherwise slip away.
An account that keeps getting better.
Google Ads is never "set and forget." The accounts that win are the ones managed closely, week after week. Here's what ongoing management looks like.
Weekly optimisation▼
Search term & negative keyword management▼
Ad copy & creative testing▼
Bid strategy & budget scaling▼
Clear, honest reporting▼
Google Ads for lead generation.
Selling a service, not a product? Google Ads is one of the most powerful lead-generation tools there is, connecting you with people actively searching for exactly what you offer. Kate builds lead-gen campaigns designed to fill your pipeline with genuine, ready-to-buy enquiries.
Qualified enquiries
Targeting refined so you attract genuine prospects, not tyre-kickers, and your sales time goes where it counts.
High-converting landing pages
Guidance on the pages and forms that turn clicks into booked calls and submitted enquiries.
Cost-per-lead focus
Every campaign optimised around the metric that matters, the real cost of acquiring each new lead.
Let's make Google Ads work for you.
Book a free discovery call. Kate will look at your current setup or your goals, tell you honestly what's possible, and explain exactly how she'd approach it.
Book a discovery call