The Meta Ads Starter Playbook
The Meta Ads Starter Playbook
6 chapters + a 30-day action plan. Set up, launch, and optimise your first Meta Ads campaign correctly - written by someone who does this every day. £45.
Full description
Most e-commerce brands start Meta Ads the wrong way. They boost a post, see nothing happen, and conclude that ads don't work. They do, you just need the right foundation, the right structure, and someone to tell you what to actually do.
The Meta Ads Starter Playbook is a no-jargon, plain-English guide to running your first Meta Ads campaign correctly - written by Kate, a Meta Ads specialist with 9 years of e-commerce experience. Every chapter covers exactly what you need to know, and nothing you don't.
What's inside:
Chapter 1 - Before you spend a penny: Pixel setup, Conversions API, domain verification, the foundations most brands skip and why it costs them.
Chapter 2 - Campaign structure that works: The framework behind every high-performing account, including the cold vs warm campaign split that changes everything.
Chapter 3 - Audiences: Broad targeting, Lookalike audiences, and retargeting segments, how to target the right people without wasting spend.
Chapter 4 - Creative and copy: What makes someone stop scrolling, why your hook is everything, and how to brief and test creative properly.
Chapter 5 - Budget, bidding, and the learning phase: How Meta's algorithm works, why you shouldn't touch your campaigns every day, and the fastest way to stop wasting budget.
Chapter 6 - Your 30-day action plan: Exactly what to do in week one, two, three, and four, step by step.
Plus a glossary of every term you'll encounter in your Meta Ads account.
This playbook is for you if: You're launching Meta Ads for the first time and want to get it right from day one. You've tried running ads before but never felt confident you were doing it correctly. Or you want to understand what's happening in your account before handing it to someone else to manage.
Format: Interactive HTML file - read in the browser, print to PDF, or save as a reference guide.