The E-Commerce Ad Audit Checklist

Are your Meta Ads eating your budget without delivering the results you need? This checklist will tell you exactly why and what to fix first.

The E-Commerce Ad Audit Checklist walks you through 30 checks across 10 critical areas of your Meta Ads account, from campaign structure and pixel tracking to ad creative, retargeting strategy, and landing page alignment. Each item is prioritised High, Medium, or Low so you know exactly where to focus your energy first.

Work through it in around 30 minutes and you'll come away with a clear picture of what's working, what's wasting your budget, and what to action immediately.

What's covered:

• Campaign structure and budget allocation
• Pixel and conversion tracking
• Audience targeting and overlap
• Ad creative performance and fatigue
• Ad copy and messaging
• Retargeting strategy and funnel gaps
• Budget and bidding
• Landing page alignment
• Reporting and analysis
• Quick wins to implement today

This checklist is for you if: You're running Meta Ads but your ROAS isn't where it needs to be. You're about to launch your first campaign and want to start right. Or you just want to know whether your account is set up correctly.

No fluff. No jargon. Just 30 practical checks that every e-commerce store should be running through regularly.