Digital Products
The tools I use on real client accounts.
Checklists, templates and playbooks built from nine years in e-commerce and used on live Meta Ads and Klaviyo accounts. Buy once, use them for as long as you're running a store. No subscriptions, no upsell funnel.
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If you only take one thing from this page, take this one.

Find the wasted spend in your Meta Ads.
Thirty checks across ten areas of your ad account, each rated High, Medium or Low priority. Tracking, structure, creative fatigue, retargeting gaps and landing page alignment. It's the same audit I run on every new client account before I touch a single campaign.
Get it freeTemplates, checklists & playbooks.
Practical documents you fill in and use, not theory. Each one is an interactive file you complete in your browser, print to PDF, or copy straight into your platform.

Assessment
Email Marketing Readiness Checklist
Forty checks across ten areas, with a reflection prompt for each. Find out where your email foundation is strong and where the gaps are, before you send a single campaign.

Template
Meta Creative Brief Template
Eight sections, fifteen minutes. Brief your designer properly once and stop paying for revision rounds. Includes a live summary panel that fills in as you type.

Template Pack
Welcome Sequence Template Pack | 5 Emails, 7 Days
Five written emails covering your first seven days, with subject lines, preview text and editable placeholders. Works with Klaviyo, Mailchimp, Flodesk or ActiveCampaign.

Playbook
The Meta Ads Starter Playbook
Six chapters plus a thirty day action plan. Set up, launch and optimise your first Meta Ads campaign properly, without guessing your way through it.
Not sure which one you actually need?
Book a free discovery call and I'll point you at the right one, or tell you that you don't need any of them yet. Both happen.
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