{"product_id":"free-meta-ads-audit-checklist-for-shopify","title":"Free Meta Ads Audit Checklist for Shopify","description":"\u003cstyle\u003e\n.aiap{font-family:'DM Sans',-apple-system,sans-serif;font-weight:300;font-size:1.02rem;line-height:1.75;color:#3D2B1F}\n.aiap *,.aiap *::before,.aiap *::after{box-sizing:border-box}\n.aiap p{margin:0 0 1.1rem}\n.aiap strong{font-weight:500;color:#3D2B1F}\n.aiap em{font-family:'Playfair Display',Georgia,serif;font-style:italic}\n.aiap h2{font-family:'Playfair Display',Georgia,serif;font-weight:400;font-size:1.7rem;line-height:1.25;color:#3D2B1F;margin:2.5rem 0 1rem}\n.aiap h2 em{color:#8B4F38}\n.aiap h3{font-family:'DM Sans',sans-serif;font-weight:500;font-size:1rem;color:#8B4F38;margin:0 0 .35rem}\n.aiap .aiap-eyebrow{font-family:'DM Sans',sans-serif;font-weight:500;font-size:.72rem;letter-spacing:.22em;text-transform:uppercase;color:#C4866A;margin:0 0 .8rem}\n.aiap .aiap-rule{height:1px;background:rgba(61,43,31,0.12);border:0;margin:2.5rem 0}\n\n\/* hero *\/\n.aiap .aiap-hero{position:relative;overflow:hidden;background:#FBF8F3;border:1px solid rgba(61,43,31,0.12);border-radius:1rem;padding:2.6rem 2.25rem 2.3rem;margin:0 0 2rem}\n.aiap .aiap-hero::before{content:\"\";position:absolute;top:-100px;right:-80px;width:300px;height:300px;border-radius:50%;background:#E8C5B0;opacity:.22}\n.aiap .aiap-hero::after{content:\"\";position:absolute;bottom:-130px;right:70px;width:210px;height:210px;border-radius:50%;background:#E8C5B0;opacity:.13}\n.aiap .aiap-hero \u003e *{position:relative;z-index:1}\n.aiap .aiap-hero .aiap-eyebrow{display:flex;align-items:center;gap:.75rem;margin-bottom:1.35rem}\n.aiap .aiap-hero .aiap-eyebrow::before{content:\"\";width:8px;height:8px;background:#C4866A;transform:rotate(45deg);flex:none}\n.aiap .aiap-display{font-family:'Playfair Display',Georgia,serif;font-weight:500;font-size:clamp(1.9rem,4.8vw,2.85rem);line-height:1.14;letter-spacing:-.01em;margin:0 0 1.4rem}\n.aiap .aiap-display span{display:block}\n.aiap .aiap-display .l1,.aiap .aiap-display .l2{color:#3D2B1F}\n.aiap .aiap-display .l3{color:#A08070}\n.aiap .aiap-display i{font-style:italic;color:#8B4F38}\n.aiap .aiap-strap{padding-top:1.4rem;border-top:1px solid rgba(61,43,31,0.12);font-size:1.02rem;line-height:1.7;color:#6B4D3A;margin:0;max-width:44ch}\n\n\/* stat row *\/\n.aiap .aiap-facts{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:rgba(61,43,31,0.12);border:1px solid rgba(61,43,31,0.12);border-radius:1rem;overflow:hidden;margin:2rem 0}\n.aiap .aiap-fact{background:#FBF8F3;padding:1.4rem 1rem;text-align:center}\n.aiap .aiap-fact b{display:block;font-family:'Playfair Display',Georgia,serif;font-weight:400;font-size:1.9rem;line-height:1;color:#8B4F38;margin-bottom:.4rem}\n.aiap .aiap-fact span{font-size:.82rem;letter-spacing:.06em;color:#6B4D3A;line-height:1.4;display:block}\n\n\/* numbered areas *\/\n.aiap .aiap-areas{list-style:none;padding:0;margin:1.5rem 0 0;counter-reset:aiap}\n.aiap .aiap-areas li{counter-increment:aiap;position:relative;padding:0 0 1.1rem 3.1rem;margin:0 0 1.1rem;border-bottom:1px solid rgba(61,43,31,0.10)}\n.aiap .aiap-areas li:last-child{border-bottom:0;margin-bottom:0}\n.aiap .aiap-areas li::before{content:\"0\" counter(aiap);position:absolute;left:0;top:.05rem;font-family:'Playfair Display',Georgia,serif;font-size:1.05rem;color:#C4866A}\n.aiap .aiap-areas li:nth-child(10)::before{content:\"10\"}\n.aiap .aiap-areas p{margin:0;font-size:.95rem;color:#6B4D3A;line-height:1.6}\n\n\/* who it's for *\/\n.aiap .aiap-for{background:#FBF8F3;border:1px solid rgba(61,43,31,0.12);border-radius:1rem;padding:1.9rem 2rem;margin:2rem 0}\n.aiap .aiap-for ul{list-style:none;padding:0;margin:0}\n.aiap .aiap-for li{position:relative;padding-left:1.9rem;margin-bottom:.9rem;font-size:.98rem;line-height:1.6}\n.aiap .aiap-for li:last-child{margin-bottom:0}\n.aiap .aiap-for li::before{content:\"\";position:absolute;left:0;top:.58rem;width:9px;height:9px;background:#C4866A;transform:rotate(45deg)}\n\n\/* steps *\/\n.aiap .aiap-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem;margin:1.75rem 0 0}\n.aiap .aiap-step span{display:block;font-family:'Playfair Display',Georgia,serif;font-size:1.6rem;color:#E8C5B0;line-height:1;margin-bottom:.6rem}\n.aiap .aiap-step p{font-size:.93rem;line-height:1.6;color:#6B4D3A;margin:0}\n\n\/* note + cta *\/\n.aiap .aiap-note{border-left:3px solid #C4866A;background:#FBF8F3;border-radius:0 .75rem .75rem 0;padding:1.2rem 1.5rem;margin:2rem 0}\n.aiap .aiap-note p:last-child{margin-bottom:0}\n.aiap .aiap-cta{background:#3D2B1F;border-radius:1rem;padding:2.1rem;margin:2.75rem 0 0;text-align:center}\n.aiap .aiap-cta h2{color:#FAF7F2;margin:0 0 .7rem;font-size:1.45rem}\n.aiap .aiap-cta h2 em{color:#E8C5B0}\n.aiap .aiap-cta p{color:#D9CCC0;font-size:.98rem;margin:0 0 1.4rem}\n.aiap .aiap-btn{display:inline-block;background:#E8C5B0;color:#3D2B1F;padding:.85rem 2rem;border-radius:2rem;text-decoration:none;font-weight:500;font-size:.94rem;font-family:'DM Sans',sans-serif}\n\n@media (max-width:749px){\n.aiap .aiap-hero{padding:2rem 1.5rem 1.9rem}\n.aiap .aiap-facts{grid-template-columns:1fr}\n.aiap .aiap-steps{grid-template-columns:1fr;gap:1.25rem}\n.aiap .aiap-for{padding:1.5rem 1.35rem}\n.aiap .aiap-cta{padding:1.75rem 1.35rem}\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"aiap\"\u003e\n\n\u003cdiv class=\"aiap-hero\"\u003e\n  \u003cp class=\"aiap-eyebrow\"\u003eFree Download · Meta Ads\u003c\/p\u003e\n  \u003ch2 class=\"aiap-display\"\u003e\n    \u003cspan class=\"l1\"\u003eFind the \u003ci\u003ewasted\u003c\/i\u003e\u003c\/span\u003e\n    \u003cspan class=\"l2\"\u003espend in your\u003c\/span\u003e\n    \u003cspan class=\"l3\"\u003eMeta Ads.\u003c\/span\u003e\n  \u003c\/h2\u003e\n  \u003cp class=\"aiap-strap\"\u003eAre your Meta Ads eating your budget without delivering the results you need? Thirty checks across ten areas of your account, so you know exactly what to fix first.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cp\u003eMost underperforming ad accounts aren't broken in some mysterious way. They're leaking in three or four ordinary, findable places: tracking that stopped firing, audiences competing against each other, creative that tired out weeks ago, a landing page that doesn't match the ad that sent people to it.\u003c\/p\u003e\n\n\u003cp\u003eThis is the same audit I run on every new client account before I touch a single campaign. \u003cstrong\u003eThirty checks, ten areas, each one rated High, Medium or Low priority\u003c\/strong\u003e so you know where to spend your energy rather than trying to fix everything at once.\u003c\/p\u003e\n\n\u003cdiv class=\"aiap-facts\"\u003e\n  \u003cdiv class=\"aiap-fact\"\u003e\n\u003cb\u003e30\u003c\/b\u003e\u003cspan\u003epractical checks\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003cdiv class=\"aiap-fact\"\u003e\n\u003cb\u003e10\u003c\/b\u003e\u003cspan\u003ecritical areas\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003cdiv class=\"aiap-fact\"\u003e\n\u003cb\u003e30\u003cem\u003emin\u003c\/em\u003e\u003c\/b\u003e\u003cspan\u003eto work through\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003chr class=\"aiap-rule\"\u003e\n\n\u003ch2\u003eWhat's \u003cem\u003ecovered.\u003c\/em\u003e\n\u003c\/h2\u003e\n\n\u003col class=\"aiap-areas\"\u003e\n  \u003cli\u003e\n\u003ch3\u003eCampaign structure \u0026amp; budget allocation\u003c\/h3\u003e\n\u003cp\u003eWhether your account is set up to learn quickly, or fragmenting its data across too many ad sets.\u003c\/p\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003ch3\u003ePixel \u0026amp; conversion tracking\u003c\/h3\u003e\n\u003cp\u003eThe single most common cause of \"my ads stopped working\", and the easiest one to miss.\u003c\/p\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003ch3\u003eAudience targeting \u0026amp; overlap\u003c\/h3\u003e\n\u003cp\u003eWhether you're bidding against yourself, and how much of your budget it's quietly costing.\u003c\/p\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003ch3\u003eAd creative performance \u0026amp; fatigue\u003c\/h3\u003e\n\u003cp\u003eHow to spot fatigue in the numbers before your ROAS drops, not three weeks after.\u003c\/p\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003ch3\u003eAd copy \u0026amp; messaging\u003c\/h3\u003e\n\u003cp\u003eWhether your hook is doing the work, and where the message breaks between ad and product.\u003c\/p\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003ch3\u003eRetargeting strategy \u0026amp; funnel gaps\u003c\/h3\u003e\n\u003cp\u003eThe people who nearly bought, and the stages where you're not speaking to them at all.\u003c\/p\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003ch3\u003eBudget \u0026amp; bidding\u003c\/h3\u003e\n\u003cp\u003eWhether your spend is set at a level that lets campaigns actually exit the learning phase.\u003c\/p\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003ch3\u003eLanding page alignment\u003c\/h3\u003e\n\u003cp\u003eThe gap between what you promised in the ad and what people land on. Usually the biggest leak.\u003c\/p\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003ch3\u003eReporting \u0026amp; analysis\u003c\/h3\u003e\n\u003cp\u003eThe metrics worth judging on, and the ones that look impressive while telling you nothing.\u003c\/p\u003e\n\u003c\/li\u003e\n  \u003cli\u003e\n\u003ch3\u003eQuick wins to implement today\u003c\/h3\u003e\n\u003cp\u003eThe short list you can action this afternoon without rebuilding anything.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003chr class=\"aiap-rule\"\u003e\n\n\u003ch2\u003eHow it \u003cem\u003eworks.\u003c\/em\u003e\n\u003c\/h2\u003e\n\n\u003cdiv class=\"aiap-steps\"\u003e\n  \u003cdiv class=\"aiap-step\"\u003e\n\u003cspan\u003e01\u003c\/span\u003e\u003cp\u003eDownload it and open your Ads Manager alongside it.\u003c\/p\u003e\n\u003c\/div\u003e\n  \u003cdiv class=\"aiap-step\"\u003e\n\u003cspan\u003e02\u003c\/span\u003e\u003cp\u003eWork through all thirty checks. Around half an hour.\u003c\/p\u003e\n\u003c\/div\u003e\n  \u003cdiv class=\"aiap-step\"\u003e\n\u003cspan\u003e03\u003c\/span\u003e\u003cp\u003eFix the High priority items first. Come back to the rest.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eThis is for you \u003cem\u003eif…\u003c\/em\u003e\n\u003c\/h2\u003e\n\n\u003cdiv class=\"aiap-for\"\u003e\n\u003cul\u003e\n  \u003cli\u003eYou're running Meta Ads but your ROAS isn't where it needs to be, and you're not sure why.\u003c\/li\u003e\n  \u003cli\u003eYou're about to launch your first campaign and want to start it properly rather than fix it later.\u003c\/li\u003e\n  \u003cli\u003eYou've inherited an account from someone else and want to know whether it's set up correctly.\u003c\/li\u003e\n  \u003cli\u003eYou're spending money every day and would rather understand where it's going.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"aiap-note\"\u003e\n\u003cp\u003e\u003cstrong\u003eNo fluff. No jargon.\u003c\/strong\u003e Thirty practical checks that every e-commerce store should be running through regularly, written in plain English by someone who runs these accounts every day rather than someone writing about them.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003chr class=\"aiap-rule\"\u003e\n\n\u003ch2\u003eWho's behind \u003cem\u003eit.\u003c\/em\u003e\n\u003c\/h2\u003e\n\n\u003cp\u003eI'm Kate. I run Meta Ads, Google Ads, Klaviyo and SEO for small UK Shopify brands. One person, on your account, charged by the hour. No agency layers, no retainers, no paying for a monthly report full of vanity metrics.\u003c\/p\u003e\n\n\u003cp\u003eAcross four live client accounts that's currently a best ROAS of \u003cstrong\u003e34.6x\u003c\/strong\u003e, \u003cstrong\u003e£121k\u003c\/strong\u003e in revenue generated and \u003cstrong\u003e£9.85\u003c\/strong\u003e returned for every £1 spent, with every client beating the 3x industry benchmark. This checklist is the first thing I do on every one of them.\u003c\/p\u003e\n\n\u003cdiv class=\"aiap-cta\"\u003e\n\u003ch2\u003eWorked through it and want a \u003cem\u003esecond opinion?\u003c\/em\u003e\n\u003c\/h2\u003e\n\u003cp\u003eBook a free discovery call. I'll look at your account with you and tell you honestly what's worth fixing. If the answer is \"not much\", I'll tell you that too.\u003c\/p\u003e\n\u003ca class=\"aiap-btn\" href=\"\/pages\/discovery-call\"\u003eBook a discovery call\u003c\/a\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Ad Inception","offers":[{"title":"Default Title","offer_id":56977664835959,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0959\/0059\/8647\/files\/Screenshot2026-04-04152127.png?v=1775312513","url":"https:\/\/www.adinception.co.uk\/products\/free-meta-ads-audit-checklist-for-shopify","provider":"Ad Inception","version":"1.0","type":"link"}